Market planning implementation and control
Development of the Modern Marketing Concept Dr Brian Monger Copyright January 2013. This Power Point program and the associated documents remain the intellectual.
Introduction to Buyer Behaviour Dr Brian Monger Copyright February 2014 This Power Point program and the associated documents remain the intellectual property.
Creating a brand
CREATING BRAND EQUITY
One of the most powerful competitive tools that any business has is its brand – the way the consumer sees the business or thinks about its products.
