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S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the University of Melbourne December 8, 2006 Stephen L.
S-D Logic Relationship: Toward Service-Dominant Logic Transcendence and Unification Presentation to Relationship Marketing Summit December 13, 2007 Robert.
S-D Logic The Service-Dominant Logic Mindset: A Primer and Preview Faculty Research Presentation Stockholm University School of Business April December.
S-D Logic The Service-Dominant Logic Mindset: An Overview and Preview Presentation to Professor Johan Arndts Markedsforingskonferanse Oslo, Norway April.
Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000 MARKETING, 6/e BERKOWITZ KERIN HARTLEY RUDELIUS Irwin/McGraw-Hill C H A P T E R S E V E N ORGANIZATIONAL.