LHM 12e ch10_PPT_IE
1 Lamb, Hair, McDaniel Chapter 10 Product Concepts 2014-2015 © Cengage Learning 2015. All Rights Reserved.
1 Chapter 10: Product Concepts Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright 2010 by Cengage Learning.