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Chapter 9Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian.

Introduction to Product Management. Today’s Agenda Role of the Product Management Organizational Structures Critical Skills of the Product Manager Changes.

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How can a company build and manage its product mix & product lines ?

How can companies build and manage its product mix and product lines

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MGT 252 (Winter 2007) Principles of Marketing