Bus169 Kotler Chapter 08
Product
Walls Unilever Pakistan ( BCG matrix, Pestel , SWOT ,5 P's of marketing etc)
Marketing mix
Marketing Phpapp02
Product and Brands
Product line
PowerPoint Presentation by Sixit Bhatta Products, Services and Branding Strategy Session-5.
Chapter 9 Manage the Product. 12-2 Chapter Material 1.Product Lines & Product Mixes 2.Overview of Branding 3.The concept of Brand Equity 4.Types of Brands.
