2. Product & Branding Nov 2008
East and West
The Marketing Mix To market or sell its product successfully, a business must develop a strategy based on four key elements. MARKETING MIX PRODUCT PROMOTION.
Chapter 2 Operations and Supply Strategy. What is Operations and Supply Strategy? Operations and supply strategy is concerned with setting broad policies.
© 2002 Pearson Education Canada Inc. 9-1 MGT330F – October 29, 2003 Review of upcoming ‘deliverables’ Marketing in the News Group Presentations: “Landmark.
