Advertising and the Marketing Process
Build employer brand equity
10 Ways Market Researchers can Tap into Social Media Platforms
University of Washington EMBA Program Regional 20 “Branding and Designing the Offer” Instructor: Elizabeth Stearns.
THE MYSTERY OF BRANDS Dr. Wolfgang Grassl Albion College January 10, 2002.
Advertising’s Role in Marketing Part 1: Foundations Chapter 2.