Chapter 4 B2B buying behaviour. 4-2 Brassington & Pettitt, Principles of Marketing 4e, © Pearson Education 2006 learning objectives Understand the nature.
B2B Buying Behaviour Lecture 4. 4-2 Brassington & Pettitt, Principles of Marketing 4e, © Pearson Education 2006 learning objectives Understand the nature.
