Module 6 pricing products
Chapter 10 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Ten Pricing: Understanding and Capturing Customer Value.
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Pricing Products Understanding and Capturing Customer Value (Chapter 10 )Kotler12e BZUPAGES[1]
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Pricing: Understanding and Capturing Customer Value
Chapter 10 (pricing) (customer perceptions of value) visual bee
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