The top documents tagged [pricing imitative]

10-1 Chapter 10 Pricing Products: Pricing Considerations and Strategies.

10-1 Chapter 10 Pricing Products: Pricing Considerations and Strategies.

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Chapter 9 Pricing Understanding and Capturing Customer Value.

Chapter 9 Pricing Understanding and Capturing Customer Value.

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C HAPTER 9 Pricing: Understanding and Capturing Customer Value.

C HAPTER 9 Pricing: Understanding and Capturing Customer Value.

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