Price Planning. Why do customers buy what they buy Rational reasons Emotional reasons.
Pricing the Product. 2 Chapter Objectives Explain the importance of pricing and how prices can take both monetary and nonmonetary forms Understand the.
Marketing In the true sense of the word, Marketing includes economic trends, forecasting, marketing research, product/service creation, market development,
Chapter 29 Price Planning. What is Price? Price – is the value of money placed on a good or a service. The seller’s objective is to set a price high enough.
