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Building Databases, Selecting Customers, and Managing Relationships Chapter 2 Copyright© 2010 Pearson Education, Inc. Publishing as Prentice Hall.
Developing Lists and Discovering Markets Copyright© 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter 3.
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Conducting Research and Utilizing Tests to Measure Performance Chapter 10.
