Pricing: Understanding and Capturing Customer Value
Business in Action 7e Bovée/Thill. Entrepreneurship and Small-Business Ownership Chapter 6.
©2002 Prentice Hall Behavior in Social and Cultural Context Chapter 8.
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© 2007 Prentice Hall2-1 Chapter Two Defining the Marketing Research Problem and Developing an Approach.
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11-1 chapter 11 International Strategic Management International Business, 6th Edition Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall.
