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Slide 1 of 47 Introduction to Public Relations Part One Public Relations…The Profession Chapter 3 Theoretical Basis for Public Relations © 2004 The McGraw-Hill.
Slide 1 of 38 Introduction to Public Relations Part One Public Relations…The Profession Chapter 3 Theoretical Basis for Public Relations © 2007 The McGraw-Hill.
Chapter 3: A Theoretical Basis for Public Relations Copyright © 2012 McGraw-Hill Companies. All Rights Reserved. McGraw-Hill/Irwin Introduction to Public.
Name of your brand Budget Picture of your product Company logo (if you have one) This slide must be included.
January 19, 2005 Measurement for the Masses Agenda Meet the panelists Introduction by Ira Krawitz, Moderator and VP of Evaluation Services, PR Newswire.
Theoretical Basis for Public Relations. Theory In Public Relations There is no single theory that covers all public relations and communication. We.
MODELS OF THE RESPONSE PROCESS
