Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Pharma PR Summit July 14, 2014
Content Marketing Playbook 2011
Incorporating Storytelling Tactics into Press Releases
Maximizing the Impact of Webinars as a Lead Gen Channel
#CMWorld 2013 presentation: 19 Tips to Drive Discovery of Content
The ultimate how_to_marketing_guide_feb2012
A C Nielsen
Stay Top of Mind Through Creative Content Generation
How to Write Press Releases: Best Practices for Content That Can Be Found (& Shared!) Online
From Publicity to Real Public Relations
PubCon: Using Twitter for Media Relations
PR in Real Time: From Publicity to True "Public" Relations
