PRINCIPAL COMPONENTS ANALYSIS (PCA) Eigenanalysis (Hotelling, 1930’s)
Practice
Chapter Nine Copyright © 2006 McGraw-Hill/Irwin Sampling: Theory, Designs and Issues in Marketing Research.
With the growth of internet service providers, a researcher decides to examine whether there is a correlation between cost of internet service per month.
Correlation. Correlation Coefficient aka Pearson Product-Moment Correlation Coefficient. Correlation coefficient summarizes the relations b/t 2 variables,
