Intro to Advertising – Definitions and Techniques EMS3O – Mr. Richards.
Advertising – Definitions and Techniques. What is Advertising? The act or practice of calling public attention to one's product, service, need, etc.The.
UNIT 3. Advertising Appeals Bandwagon: This advertising appeal aims to persuade people to do a certain thing because many are doing it. It is a human.
Recognizing Emotional Appeals 1. What is persuasion? The process of guiding people toward the adoption of an idea, action, or attitude. Often it is illogical.
The art of persuasion. It is the spreading of ideas, information or rumor for the purpose of helping or injuring an institution, a cause, or a person.
How to Sell a Product or an Idea. LOGOS Facts, numbers, and information can be very convincing. This is an anti-smoking ad that uses facts about the effects.
PROPAGANDA POSTERS. Slogans Brief, striking phrase, may include labeling or stereotyping. Often an emotional appeal.
Introduction Why think about propaganda?. After all, when most people think about propaganda, they think of the enormous campaigns that were waged by.
Unit TwoValues Unit TwoValues The Richest Man in America, Down Home.
1 Scaffolding Writing Instruction for Struggling Older Writers: Matching the Common Core Standards Arguments, Informative Texts, and Narratives.
Propaganda & Rhetoric. Who is this? What is he trying to sell you?
Core Concepts All media messages are CONSTRUCTED Use Specialized Techniques and Language Includes TEXT—what you SEE and HEAR Includes SUBTEXT—your.
