Otc Final Project07-1
Social Media in the pharmaceutical and medical device industries pre FDA rules
Social Media and Health Care: A Global Perspective
New Transparency and New Trust: Bridging the Digital Divide in the FDA’s May 2009 Draft Guidance on Presenting Risk Information in Prescription Drug and Medical Device Promotion
Ensuring Profitable ROI in Pharma Marketing (mini)
Pharma Economics 2009
Percepto
Patient-Focused Marketing: Engagement Milestones Along the Patient Journey
E marketer the_us_healthcare_and_pharmaceutical_industry_2013-digital_ad_spending_forecast_and_key_tr...
THE ANALYSIS AND ESTIMATION OF MARKET POSSIBILITIES OF THE PHARMACEUTICAL ENTERPRISES
528_harte-hankes_paper_pharmaMCM_0811
In pharmaceutical industry we can define markets by 1. Buyer (adult, children,elderly, women) 2. Product (aspirin, Tylenol, ibuprofen) 3. Formulations.
