Persuasion-Skills-Basics
Copyright © 2013, 2010, 2007, 2005 Pearson Education, Inc. All Rights Reserved. Chapter 16 Understanding Principles of Persuasive Speaking This multimedia.
Chapter 23. Persuasion Defined ▪ The process of changing or reinforcing… ▪ Attitudes - Learned predisposition to respond favorably/unfavorably about.
