Peggy Simcic Brønn1 Integrated Communications (IM, IMC, IC)
Organizational and Manageial Communication Stakeholder Management Chapter 6.
Media Relations. Peggy Simcic Brønn2 Media Relations zTargeting ‘gatekeepers’ of specialized and mass media zIntermediate market zConsumers end market.
Peggy Simcic Brønn1 Media Relations. Peggy Simcic Brønn2 Media Relations zTargeting ‘gatekeepers’ of specialized and mass media zIntermediate market zConsumers.
