Chapter 1 Foundations of Services Marketing. Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics.
Services marketing
Mod1
Introduction to services
E Marketing Week11
167 634950516135238544 chap001
Chapter #1
GSC13-PLEN-21
Module 1 service marketing
MKT 350 CH-1
Chap001 (EL)
