Product strategies[1]
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Chapter 8 Product and Services Strategy. What is a Product? Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies.
PRODUCT & BRAND. Objectives: Define the term product. Concept of Services Define the terms: levels of product, product line, and product mix. Concept.
7-1 Chapter Seven Product, Services, and Branding Strategy.
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