Information Technology for Business
strategic Marketing Managment
An Expanded Model of the Marketing Process
1 Chapter 7 Enterprise-Wide Information Systems Dr. Hassan Ismail Slides prepared based on Information Systems Today Leonard Jessup and Joseph Valacich.
“ENTERPRISE-WIDE INFORMATION SYSTEMS” BY SUMANA SHARMA.
1 ECONOMICS 3200M Lecture 3 January 19, 2011. 2 Existence of Firms Transactions costs: Costs in using markets –Search costs – suppliers, prices –Negotiating,
“ENTERPRISE-WIDE INFORMATION SYSTEMS”
