LECTURE 5 Attitudes and Behaviour 1)Administration 2)What are attitudes? 3)Origin of attitudes 4)How do we measure attitudes? u Explicit versus implicit.
1 Section 1-1 Reader’s Guide Main Idea –Our attitudes are the result of conditioning, observational learning, and cognitive evaluation. Our attitudes help.
Splash Screen. Chapter Menu Chapter Introduction Section 1: Attitude FormationAttitude Formation Section 2:Attitude Change and PrejudiceAttitude Change.
