2011.12 marketing principles
Business Policy & Strategy Chapter Seven Marketing Murdick, Moor, Babson & Tomlinson, Sixth Edition, 2000.
Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, & MIS Issues Successful strategy implementation depends on cooperation among all.
Chapter Twelve Marketing Channels Delivering Customer Value.
Outreach and Communication: Challenges in T 2
Chapter Twelve Marketing Channels: Delivering Customer Value Copyright ©2014 by Pearson Education, Inc. All rights reserved.
