IMG
"Reciprocal Value Creation through Service," Christian GrönroosV
The Emerging Service Logic Mindset
S-D Logic The Future of Marketing: A Service-Dominant Logic Perspective Presentation to the Ph.D. Project Marketing Doctoral Student Conference August.
S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the University of Melbourne December 8, 2006 Stephen L.
Insight Into The Customer Journey
11.0005 call for paper. 65-80
MASTER THESIS - 2014
CRM Innktroduction
