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Copyright ©2012 Pearson Education Chapter 5 Industry and Competitor Analysis Bruce R. Barringer R. Duane Ireland 5-1.
©2010 Prentice Hall 5-1 Chapter 5 Industry and Competitor Analysis Bruce R. Barringer R. Duane Ireland.
Chapter 5 Industry and Competitor Analysis Bruce R. Barringer R. Duane Ireland Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 5-1.
Industry and Competitor Analysis. 1. Explain the purpose of industry analysis. 2. Identify the five competitive forces that determine industry profitability.
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