'Using mobile digital ethnography to measure the 2010 World Cup' - The Nielsen Company and Techneos (Mobile Research Conference 2011)
Nielsen research: Social media impressions in Facebook ads
Advertisingeffectiveness understandinthevalueofasocialmediaimpression-100420090756-phpapp02
Nielsen Advertising Effectiveness Understanding The Value Of A Social Media Impressions
Nielsen Measuring Social Media
Advertisment Effectiveness
