Lesson 2 on consumer motivation
Hyper Competition
UNIT I
Madagascar French Project
Cola war continues: Coke and Pepsi 21st century and battle for Internationalizing the Cola Wars (B) The Battle for India
The New Evangelization and the Year of Faith
7-Step Results-based Marketing for Startups by Harlan T Beverly
Fake Your Research
Cola wars
Measure (Brett Ede, CMO & Co-founder Picatic, 2013)
Lifestyle hacking: The question is the answer
Cultural and Cross Influences
