Customer value strategy and positioning: What have you got to offer, and how does it makes you different to the rest? Lecture 7.
Strategic relationships and networks: Building the infrastructure to deliver the strategy Lecture 8.
Market sensing and learning strategy: Competitive strength through knowing more Lecture 5.
Strategic market choices and targets: Where to compete and where not to Lecture 6.
Market sensing and learning strategy Strategic market choices and targets Customer value strategy and positioning Strategic relationships and networks.
