Chapter 2 College and Amateur Sports. Lesson 2.1 Marketing College Athletics.
© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 2SLIDE 1 CHAPTER 2 CHAPTER 2 Marketing Basics 2.1 2.1 Marketing College Athletics 2.2.
COLLEGE AND AMATEUR SPORTS Marketing College Athletics Economic Impact of College Athletics Amateur Sports.
College and Amateur Sports Chapter 2. Effects of Collegiate Sports Economic Products and services Hotel rooms Restaurants Gas stations Shopping malls.
COLLEGE AND AMATEUR SPORTS Sports & Entertainment Marketing 8/16/2015Sports and Entertainment Marketing – NCAA & Amateur Sports 1.
COLLEGE AND AMATEUR SPORTS
Chapter 2
