Media Psychology Certificate in Brand Psychology & Audience Engagement (Info Session)
E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Chapter 14: New Digital Media ©2009 Pearson Education, Inc. Publishing as Prentice Hall 14-1.
“Kmart to Buy Sears for $11.5 Billion” —Headline/P1/ WSJ /11.18.2004
Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age BAI Retail Delivery Conference & Expo Las Vegas/18November2004.
Chapter 14 Objectives
