Market Segmentation
Chapter 17
PRODUCT SERVICE MGT 3.03 Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to.
Positioning
Service focus and service encounters
-Operations Strategy -ERP – The Power of Information COB 300C Dr. Mike Busing Fall 2002.
Activity 1: Review 2.03 Get with your 10 o’clock appointment and discuss “Handling Customer Complaints scenarios”
-Operations Strategy
-Operations Strategy -ERP – The Power of Information
CHAPTER 14 PRODUCTS AND PROCESSES
17 Retailing and Direct Marketing. Copyright © Houghton Mifflin Company. All rights reserved.17 | 2 Agenda The Nature of Retailing Major Types of Retail.
Marketing Indicator 2.04 Part I
