Wiki3 Diff Stores
Chapter 10-marketing-channels-and-supply-chain-management
Chapter 2 Questions
Chapter 2 Types of Retailers. Variety and Assortment Variety is the number of merchandise categories a retailer offers. (“Breadth of merchandise”) Assortment.
Types of Retailers Chapter 2. 2-2 Types of Retailers ■Retailers Use Different Retail Mixes -merchandise: variety (breadth) / assortment (depth) -services.
