18 Managing Mass Communications 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Figure 18.1 The Five M’s of Advertising.
APPLIED MARKETING STRATEGIES Lecture 30 MGT 681. Strategy Formulation & Implementation Part 3 & 4.
CHAPTER 9 Promotion: Advertising, Sales Promotion, public Relations The best advertising is done by satisfied customers.
Principles of Marketing Lecture-33. Summary of Lecture-32.
