Unit 2
Chapter 06 MKT120 B2B MKT
Strategic marketing 9edi.chapter3
By: Agung Utama Analyzing business markets and business buying behavior.
Copyright © 2007 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations PowerPoint.
Purchasing. THE OBJECTIVES OF PURCHASING 1.PROVIDE APPROPRIATE LEVELS OF SUPPLY + 2.THE APPROPRIATE LEVEL OF QUALITY + 3.THE LOWEST TOTAL COST.
Customer Purchasing Behavior/the Buying Process. Major Faux Pas Results in Lost Sale Selling overseas (or to foreigners visiting the U.S.) demands a high.
Understanding Organizational Markets and Buying Behavior Chapter 5 McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
ORGANIZA- TIONAL MARKETS AND BUYER BEHAVIOR C HAPTER.
Cd6813 business mkt
Consumer Behaviour
Ch041
