Market advertizing
Session 31 MG 220 MBA - 29 Nov 10
Advtg1
Session 29 MG 220 BBA - 29 Nov 10
Advertising strategy case study
What are the steps required in developing an advertising program
Copyright 2009, Prentice-Hall, Inc.16-1 A Framework for Marketing Management Chapter 16 Managing Mass Communications.
Promotion. Copyright 2007, Prentice-Hall Inc.12-2 The Promotional Mix Advertising Public Relations Sales Promotion Personal Selling Direct Marketing.
Key Concepts. Developing and Managing An Advertising Program Advertising—any paid form of non-personal presentation and promotion of ideas, goods, or.