The influence of the Internet on Pricing and Distribution MARK 430.
Chapter 15. Managing the Industrial Pricing Function BA 303 - B2B Marketing Lindell Phillip Chew.
Chapter 11 Objectives After reading Chapter 11, you will be able to: Identify the main fixed and dynamic pricing strategies used for selling online.
©2006 Prentice Hall11-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 11: Price.
