Facebook Tricks Software Incredibles
Tutorial 11 (computational advertising)
Bandits for Taxonomies: A Model-based Approach Sandeep Pandey Deepak Agarwal Deepayan Chakrabarti Vanja Josifovski.
1 SEARCH ENGINES, ADVERTISING, Web Transaction Logs Cookies, web bugs, payment systems.
Contextual Advertising by Combining Relevance with Click Feedback Deepak Agarwal Joint work with Deepayan Chakrabarti & Vanja Josifovski Yahoo! Research.
Computational advertising
