Principles of Marketing 15e PPT Ch 03
Kotler04 Tif b
Marketing Management (micro and macro environment)
Po m outcome 1 - chapter 2 - marketing environment
Kotler03 Basic
Analyzing the Marketing Environment Chapter 3 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON.
The Marketing Environment Chapter 3. 3 - 1 The Marketing Environment Marketing Environment: The actors and forces outside marketing that affect marketing.
The Marketing Environment Chapter 3. 3 - 1 Learning Goals 1.Understand environmental forces 2.Learn how demographic and economic factors affect marketing.
CHAPTER THREE Analyzing the Marketing Environment Mkt 202 Lecturer: NNA.
1 The Marketing Environment. Challenges Shifting consumer lifestyles Low ratings of food and service quality Atmosphere not upscale Image of being unclassy,
Chapter 3. Objectives Understanding environmental forces. Company’s Micro-environment Company’s Macro-environment Responding to the marketing.
marketing+chapter+3
