UT Dallas - Gurumurthy Kalyanaram Professor, Director - The University of Texas at Dallas
Cellular Automata and Small-World as Enabling Technologies in Marketing Research Jacob Goldenberg, Barak Libai, and Eitan Muller Doctoral Consortium, Marketing.
Rust 2011 optimizing_service_productivity
word of mouth marketing
Main projects 2006-2009 Center for Marketing Center for Strategic Marketing Professor S. Kouchtch, Director, Institute of Strategy, Leadership and Innovations.
Cellular Automata and Small-World as Enabling Technologies in Marketing Research
Marketing Monthly - July 2012
SSRN-id2462577
