Announcements Thursday, Survey Analysis II due Tuesday, November 25, Lab day in 250 Saturday, December 13, 3:00-5:00 – Survey Research, Chapters 9,10,11,12,13.
CAREERS. INTANGIBLE SERVICES Services are intangible; services cannot be touched. Each service offering is unique and cannot be exactly repeated. All.
Communicating Marketing Research Findings Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Copyright 2004 McGraw-Hill Pty Ltd PPTs t/a Marketing Research by Lukas, Hair, Bush and Ortinau Slides prepared by Tony Peloso 17-1 Chapter Seventeen.
I K E A Marketing Research. IKEA – The Basics Founded - 1943 in Smaland, Sweden By Ingrav Kamprad Founded - 1943 in Smaland, Sweden By Ingrav Kamprad.
MARKETING RESEARCH. “ The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create.
Measurement in Marketing Research. Ch 102 Basic Question-Response Formats Open-ended Closed-ended Scaled-response.
INTERNATIONAL MARKETING & TRADE MKT 2204 MODULE 2 INTRODUCTION.
AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE 1 MARKETING CLUSTER EXAM AAM, ASM, BSM, FMS, MMS, RMS, SEM, BTDM, STDM, PSE.
CHAPTER NINETEEN Market Testing November 9, 2004.
Computer Use In The Marketing Field Presentation by: Joe Koury.
Chapter Eight Measurement and Scaling: Fundamentals and Comparative Scaling.