1 Chapter 2 Strategic Planning and the Marketing Process.
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Welcome to the World of Marketing: Create and Deliver Value Chapter One.
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1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer.
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Chapter 2 Strategic Planning and the Marketing Process.
Chapter 1 Objectives Defined marketing, and marketing process. Examine five core customer and marketplace concepts. Identify the elements of a.
