Ch 13
Airline Marketing - 1
IMS 6485: Marketing On the Web 1 Dr. Lawrence West, MIS Dept., University of Central Florida [email protected] Topics The Role of Marketing and the Marketing.
Introduction to Marketing. Use this website to find FACTS about your Target Market –Click on the Population Finder.
Marketing Principles - Understanding Consumer Needs - Keeping Ahead of Competition - Communicating Effectively with Consumers - Utilising New Technology.
Customer Value, Satisfaction, Customer Relationships and Customer Experiences. Chapter 1.
Working with Inventors to Enhance Marketing Efforts Cathy Cohn Marketing Specialist.
Chapter 10
WHAT IS SER MARKETING? Sports, Entertainment and Recreation Marketing.
MODULE 3.03
Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.
Principles of Marketing Chapter 1: Marketing: Creating & Capturing Customer Value
