Entrepreneurial Marketing
Chapter 1
Marketing in action
Marketing vs Advertising by J.R. Atkins MBA
Bus 110-Introduction to Marketing.ppt
Introduction to Marketing
Chapter01_2
Key Term Outline 1–11–1 Pride/Ferrell Foundations of Marketing Third Edition Chapter 1: Customer-Driven Strategic Marketing.
Marketing: Marketing: Creating and Capturing Customer Value Chapter 1.
1. Marketing Management
Marketing Strategy MKT 460
After reading this chapter, you should be able to : Explain the concept of marketing and apply it to a service organization.
