2011.2.04 Marketing
Chapter 4 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 4 The Marketing Environment Professor Close.
1Chapter 2 Essentials of Marketing 4e Lamb Hair McDaniel ©2005 South-Western/Thomson Learning Ethics, Social Responsibility, and, the Marketing Environment.
Key Concepts. Corporate Social Responsibility Corporate Social Responsibility Ethical Do what is right. Legal Obey the Law. Economic Be profitable.
1Chapter 3 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning The Marketing Environment and Marketing Ethics Prepared by Deborah Baker.
1 Chapter 4: The Marketing Environment Designed & Prepared by Laura Rush B-books, Ltd. Introduction to Copyright Cengage Learning 2013 All Rights Reserved.
Chapter 14 Marketing environments and ethics. Learning objectives 1Discuss the external environment of marketing, and explain how it affects an organisation.
Chapter 2 Ver 2e1 Chapter 2 ©2000 South-Western College Publishing The Marketing Environment and Marketing Ethics Prepared by Deborah Baker Texas Christian.
