NEW PRODUCTS MANAGEMENT Merle Crawford Anthony Di Benedetto 10 th Edition McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights.
CHAPTER NINETEEN Market Testing November 9, 2004.
1 19-1 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc., All Rights Reserved.
CHAPTER NINETEEN Market Testing I: Pseudo-Sales Methods.
1 19-1 PERTEMUAN 13 &14 MARKET TESTING: PSEUDO SALE METHODS (Uji Pasar)
