V47 Ch4 Market Research & Demand Zarah Adea
Step 1. Analyze External Environment Tool To Identify Attractive Markets.
Markets Markets – exchanges between buyers and sellers. Supply – questions faced by sellers in those exchanges are related to how much to sell and at.
Market Research & Sales Forecasting. What is Market Research? Simply a matter of finding out as much as you can before committing yourself to an irretrievable.
Market Demand/Potential. Actual: How much is sold? Potential: How much could be sold? Market Demand Absolute: Upper limit of total demand in defined period.
