Content Map the Buyer Experience-CMA B2B Event
Prospectus Editing Tool (PET)
NEDMA14: Using Content Marketing to Generate High-Quality Leads - Jane Buck
Go real time with pubsubhubbub and feeds
Developing Email Campaigns that Educate and Convert
Lindy Roux - Multi-channel content strategy
Content marketing to your sales funnel - Coast Digital
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
Mapping Content to the Buyer's Journey
Mapping Content to Customer Journeys - Kathy Wagner, Design and Content Conference 2015
ContentFlow: Mapping Content to Flows in Sofware Defined Network Speaker: Zulman Advisor: Dr. Kai-wei ke Date: February 3, 2015 1.
SES09: Teaching the Competencies: Thinking Outside-of-the-Box