Chapter 18 Pricing Concepts Principles of Contemporary Marketing Kurtz & Boone.
Chap 18
Chapter Objectives Pricing Concepts CHAPTER 18 1 2 4 7 8 Outline the legal constraints on pricing. Identify the major categories of pricing objectives.
Copyright © 2001 by Harcourt, Inc. All rights reserved. 18-1 CHAPTER EIGHTEEN PRICE DETERMINATION Text by Profs. Gene Boone & David Kurtz Multimedia Presentation.
Chapter 18 Pricing Concepts
